Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Town of Castor to open tenders to replace garbage truck

Council decided to purchase a used rear load garbage truck to replace the existing the one

Alberta confirms 29 new COVID-19 cases

Of the total 6,955 confirmed cases, 652 are active

Town council moves to re-open community playgrounds

Highlights from the Town council meeting of May 25th

Stettler area brothers put creative skills towards superb causes

Clay and Porter Kneeland are constructing hydro-dipped birdhouses

VIDEO: Procession to honour Snowbirds Capt. Jennifer Casey comes to Halifax

Snowbirds service member died in a crash in Kamloops one week ago

More hospitals part of plasma transfusion trial to treat COVID-19 with antibodies

More hospitals part of plasma transfusion trial to treat COVID-19 with antibodies

Brazilians say ‘I do’ at drive-thru weddings to avoid virus

Brazilians say ‘I do’ at drive-thru weddings to avoid virus

Cases going down, but experts urge against visiting grandparents during pandemic

Cases going down, but experts urge against visiting grandparents during pandemic

One dead, four hurt in head-on crash on one-way street in Edmonton

One dead, four hurt in head-on crash on one-way street in Edmonton

NDP mocks Alberta premier’s UCP for taking COVID cash from ‘sugar daddy’ Trudeau

NDP mocks Alberta premier’s UCP for taking COVID cash from ‘sugar daddy’ Trudeau

Alberta introduces bill to change rules on charter schools, home-schooling

Alberta introduces bill to change rules on charter schools, home-schooling

Opposition parties call on Liberals to restore human-trafficking victims fund

Opposition parties call on Liberals to restore human-trafficking victims fund

‘Antigone’ wins five trophies, including best picture, at Canadian Screen Awards

‘Antigone’ wins five trophies, including best picture, at Canadian Screen Awards

Most Read