Starbucks says it is pausing its social ads while talking with civil rights organizations and its media partners about how to stop hate speech online. AP photo

Starbucks latest to say it will pause social media ads

Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign

Starbucks is the latest company to say it will pause social media ads after a campaign led by civil rights organizations called for an ad boycott of Facebook, saying it doesn’t do enough to stop racist and violent content.

Starbucks said Sunday that its actions were not part of the “#StopHateforProfit” campaign, but that it is pausing its social ads while talking with civil rights organizations and its media partners about how to stop hate speech online.

The coffee chain’s announcement follows statements from Unilever, the European consumer-goods giant behind Ben & Jerry’s ice cream and Dove soap; Coca-Cola; cellphone company Verizon and outdoors companies like Patagonia, Eddie Bauer and REI; film company Magnolia Pictures; jeans maker Levi’s and dozens of smaller companies. Some of the companies will pause ads just on Facebook, while others will refrain from advertising more broadly on social media.

In response to companies halting advertising, Facebook executive Carolyn Everson said earlier this week the social networking platform is committed to purging hateful content from its services.

“Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good,” said Everson, vice-president of Facebook’s global business group.

Facebook’s market value dropped Friday by more than 8%, or about $50 billion, as more companies said they would pause ads. Twitter stock also dropped more than 7% Friday.

Sarah Personette, vice-president of global client solutions at Twitter, said Friday the company’s “mission is to serve the public conversation and ensure Twitter is a place where people can make human connections, seek and receive authentic and credible information, and express themselves freely and safely.”

She added that Twitter is “respectful of our partners’ decisions and will continue to work and communicate closely with them during this time.”

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

47 new COVID-19 cases Tuesday in Alberta, still 620 active cases

3 active COVID-19 cases remain in Red Deer

PHOTOS: After a two-year hiatus, the Castor & District Museum is open for business

The hours are Thursdays, Saturdays and Sundays from 2 until 4 p.m for the duration of summer

COVID-19: Central zone at four active

Alberta confirms 130 cases Monday

Albertans get an extra free order of COVID-19 masks

Packages will be available July 13 at fast food restaurants

Church services set to resume in Castor amidst the pandemic

The province is moving through the phases of reopening

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Charges dropped against N.S. woman injured during arrest in racial profiling case

Charges dropped against N.S. woman injured during arrest in racial profiling case

Conservative stalwart Scott Reid backing newcomer Leslyn Lewis for leadership

Conservative stalwart Scott Reid backing newcomer Leslyn Lewis for leadership

Planned class-action lawsuit alleges illegal strip-searches of federal prisoners

Planned class-action lawsuit alleges illegal strip-searches of federal prisoners

Two protesters get conditional discharge after Alberta turkey farm demonstration

Two protesters get conditional discharge after Alberta turkey farm demonstration

Daisies bring a sunny look to the garden

Daisies bring a sunny look to the garden

IIHF encouraged by NHL’s potential return to Olympics in ‘22

IIHF encouraged by NHL’s potential return to Olympics in ‘22

Raptors coach Nick Nurse knows attention to family will be key for players

Raptors coach Nick Nurse knows attention to family will be key for players

NFL, NFLPA still haven’t resolved all protocol for camps

NFL, NFLPA still haven’t resolved all protocol for camps

Most Read