Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Comments are closed

Just Posted

Albertans get an extra free order of COVID-19 masks

Packages will be available July 13 at fast food restaurants

PHOTOS: After a two-year hiatus, the Castor & District Museum is open for business

The hours are Thursdays, Saturdays and Sundays from 2 until 4 p.m for the duration of summer

Church services set to resume in Castor amidst the pandemic

The province is moving through the phases of reopening

A community update from the Castor FCSS

Castor & District FCSS has also received a couple of grants to provide support to the community through this difficult time

COVID-19 scare sees Latvia-bound troops turn around, return to Canada

Those on board face another 14 days in isolation

QUIZ: A celebration of dogs

These are the dog days of summer. How much do you know about dogs?

Ford revives Bronco brand, aims at Jeep’s big off-road sales

Two new off-road vehicles to be introduced

Trump-connected lobbyists reap windfall in federal virus aid

Many recipients were donors to Trump’s campaigns

Tories, NDP lay out demands as Liberals prepare to reveal state of economy

Conservatives wants auditor general to scrutinize COVID-19 response

‘You have to show up:’ NDP MP questions virtual attendance of Alberta Tories

NDP MP McPherson says she’s disappointed Tory MPs haven’t been participating in virtual meetings

Flood warning, mandatory evacuation for people in remote Alberta hamlet

A flood warning has been issued for the rain-swollen Smoky River near the Hamlet of Watino

Stop enforcing sex work laws during COVID-19, Amnesty, sex worker advocates say

‘We need to make sure the existing laws on the books aren’t enforced’

Most Read