United Way Central Alberta CEO Brett Speight and Board Chair Josh Edwards kicked off the 53rd Annual United Way Central Alberta Fundraising Campaign. Todd Colin Vaughan/Red Deer Express

WATCH: United Way Central Alberta kicks off 53rd Annual Fundraising Campaign

$2.1 million and over 19,000 Central Albertans were supported last year

The United Way Central Alberta is looking to improve the lives of even more Central Albertans with their 53rd Annual Fundraising Campaign.

The campaign, which was introduced at the Sheraton Hotel in Red Deer at the United Way’s annual Kick-off Luncheon, is using the hashtag #unignorable to address that the United Way is addressing needs that can’t go unnoticed in the community.

Brett Speight, CEO United Way Central Alberta, said the organization is exited to kick-off their 53rd year.

“Through our campaign, we raise funds to support member agencies,” he said. “The campaign is our major fundraising event for the year and the kick-off lunch really helps get that excitement going and helps shine a light on the causes we support, through the three pillars of income, wellness and education.”

Each member organization represents at least one of those three pillars and the campaign last year raised over $2.1 million for local charities.

“We used to set goals in the past around fundraising,” Speight said. “We don’t set financial goals anymore — we look at how may lives we can improve. Last year through the generosity of Central Alberta, we were able to improve 19,000 lives.

“Obviously our goal is to do better than that this year. We haven’t set a specific number but 19,000 is our benchmark.”

That number is also only people who are directly impacted by the United Way and its member organizations, according to United Way Central Alberta Board Chair Josh Edwards.

“Think about their families and people around them and the influence in the community they bring. I know it affects way more than just the 19,000 people,” Edwards said.

Speight said it would be difficult to describe the over 40 programs and services the campaign supports, but they all fall under their three pillars.

“We do support a number of Big Brothers Big Sisters programs to make sure kids have a good start and good access to mentoring,” he said. “We support a number of mental health organizations. Canadian Mental Health Association is one, but there are many others.”

Edwards said each organization carries unique demands.

“Some may require large funds, while other require small funds. When they apply for funding through the process, they assess how much they can give back based on the funds collected,” Edwards said.

Donations can be made through the various United Way Central Alberta events throughout the year and also at caunitedway.ca.

“There are many volunteer opportunities. The information is available on our website. They can also give us a call at our office,” Speight added.

“We have about 50 volunteers at any given time working in some capacity within the organizations,” Edwards said. “We are always seeking new volunteers and new blood to the group.”

The United Way Central Alberta is also looking to hear feedback from the community on how they can better meet the needs of the community.

“I would like to thank the residents of Central Alberta for all their previous generosity. I look forward to this year’s campaign,” Speight said.

todd.vaughan@reddeerexpress.com

Just Posted

Gas war in Stettler continues

One gas station selling gas for as low as 112.9

Castor soccer in full swing

Gus Wetter School

UCP riding candidates square off in Stettler

Three vying to be UCP candidate

Summer jobs good for teens: Peter Boys

Teens who work summer jobs end up with better jobs later on

Remember to vote for your candidate: MLA Strankman

Voting from Sept. 27 - 29 in six communities

Video: Flyers new mascot ‘Gritty’ a bearded, googly-eyed terror

The Philadelphia Flyers unveiled their new mascot Monday, and as one would expect of the team that gave us the “Broad Street Bullies,” he’s far from cuddly.

Robbery report at outlet mall turns out to be fake: police

Leduc RCMP respond to weapons complaint at premium outlet collection mall

Canada aiming for the moon, and beyond, with new space technology efforts

With an eye on future lunar exploration, Canada’s space agency is calling on companies to present their ideas for everything from moon-rover power systems to innovative mineral prospecting techniques.

New Brunswick Premier meets with lieutenant-governor as Tories, Liberals vie for power

New Brunswick Premier Brian Gallant said the only other leader he had spoken with since results came in was Green Leader David Coon.

Trudeau looks to restart Canada’s UN charm offensive in New York City

Freeland says the question of job retraining in the 21st century — and the uncertainty that surrounds it — is the federal government’s central preoccupation.

Calgary mayor seeks person who leaked details of closed-door Olympic meeting

Calgary Mayor Naheed Nenshi says he will ask the city’s integrity commissioner to investigate a leak of details from an in-camera council meeting.

Edmonton cannabis company revenues more than triples to $19.1 million

Aurora Cannabis revenues more than triple in fourth quarter

Seattle one step closer to NHL after arena plan approved

Seattle City Council unanimously approved plans for a privately funded $700 million renovation of KeyArena

Hockey league gets $1.4M for assistance program after Humboldt Broncos crash

Program will help players, families, coaches and volunteers after the shock of the deadly crash

Most Read