KFC dedicates China restaurant to memory of Communist hero

The first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan was annouced on Sunday

Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.

The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21.

Lei’s example of selfless service to the Communist Party and his comrades was popularized in 1963 by former leader Mao Zedong and remains a rallying point for party unity and public service. Critics question the facts surrounding his alleged good deeds, saying most were based on accounts in a diary reportedly found after his death.

READ MORE: A little taste of Canada: Tim Hortons opens first coffee shop in China

The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.

“Lei Feng has been the role model for generations of Chinese. As the KFC (outlet) in his hometown, we will spare no effort to promote his spirit,” He Min, general manager for KFC’s Hunan region, was quoted as saying by Xinhua.

In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.

Lei Feng day is marked annually by acts of public service such as clearing garbage and visiting the elderly. Communist leaders revived his memory more than a decade ago to stir support for the party among the younger generation born after the abandonment of orthodox Marxism in the 1980s and the crushing of pro-democracy protests centred on Beijing’s Tiananmen Square in 1989.

READ MORE: How many iconic KFC buckets still exist in B.C.?

Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.

KFC in China is run by Yum China, which split from its parent company Yum Brands in 2016. The company’s American roots have occasionally made it a target of nationalistic Chinese during times of tension between Beijing and Washington, although it appears unaffected by the current trade war between the two.

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Town of Castor celebrates CAO Sandi Jackson’s retirement

Retirement party was held at the Castor Legion on Mar. 15

County of Paintearth to help STARS keep flying in 2019 with a per capita increase

Paintearth County voted to raise the county’s per capita funding of the service from $3 to $5

Paintearth 4H members excell at public speaking

The local Club Show will be Monday, May 20

Castor Arena project again brought to council.

Nine change orders reflect around a $21,000 price increase

PHOTOS: Halkirk Bonspiel sweeps again in 2019

March 4th to 9th featured end-to-end action

Defiant vigil starts healing in New Zealand after massacre

Police say the gunman in the shooting that killed 50 acted alone

Budget 2019: Five things to watch for in the Liberals’ final fiscal blueprint

Finance Minister Bill Morneau will release the Trudeau government’s final budget on Tuesday

New concussion guidelines launched for Canada’s Olympians, Paralympians

The guidelines will be in effect at this summer’s Pan American, Parapan American Games in Lima, Peru

Alphonso Davies doubtful for Canada game against French Guiana in Vancouver

Canada will be without injured captain Scott Arfield and veteran Will Johnson

Notley’s government puts priority on health care in throne speech

Lt.-Gov. Lois Mitchell kicked off the legislature session

NDP’s Jagmeet Singh steps into the House of Commons, making history

Burnaby South MP becomes first visible minority to lead a federal party in the House of Commons

B.C. argues it cannot stop Trans Mountain, but it can protect environment

Alberta Premier Rachel Notley says only Ottawa has the authority to decide what goes in trans-boundary pipelines

Privy Council clerk Michael Wernick retires in wake of SNC-Lavalin case

Jody Wilson-Raybould accused Wernick of pressuring her to head off criminal charges for the firm

Dutch tram shooting suspect arrested, say police

Police say three people were killed in the shooting Monday and five wounded

Most Read