A spokeswoman for Tim Hortons says its restaurants won’t be selling a new Barbie made in collaboration with the coffee chain until both Black and white versions of the hockey-themed dolls, seen in an undated handout photo, are available. THE CANADIAN PRESS/HO-Tim Hortons, *MANDATORY CREDIT*

Tim Hortons delays hockey Barbie roll out to rush production of Black doll

Currently, stores are selling the white version of the doll

Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But the coffee chain’s locations won’t be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available, a spokeswoman said Tuesday.

Solange Bernard, head of marketing communications, said Tim Hortons started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard said the plan was originally to launch one doll, but amid protests against anti-Black racism in recent months, Tim Hortons decided to push back the launch to make the product more diverse.

Tim Hortons worked with Mattel to rush the production of a Black version of the Barbie doll, Bernard said.

Currently, stores are selling the white version of the doll, which comes with a Tim Hortons jersey, helmet and hockey stick. The Black doll is still being manufactured, Bernard said.

A Mattel spokesperson said in a statement that the toy maker is committed to ensuring that the “diversity in this line is fully represented” and plans to expand its retail offerings this fall.

Bernard said both versions of the doll will be available for purchase at Tim Hortons restaurants in November.

The proceeds are to be donated to a Hockey Canada Foundation initiative aimed at getting girls on the ice, she said.

READ MORE: ‘The data is bad’: Black and racialized Canadians lacking on boards, study finds

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

DiversityGames and ToysTim Hortons

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

MP Damien Kurek said the recent Throne Speech lacked direction, leadership and clarity

‘It was vague, it was expensive and it’s very intrusive into provincial jurisdiction.’

Despite pandemic challenges, the Castor Golf Course has some reasons to celebrate their 2020 season

Projects in 2020 include renovations to the club house kitchen and repairs to the roof from last year’s hailstorm

Central zone down to 16 active COVID-19 cases

Alberta Health Services’ central zone is down to 16

COLUMN: The importance of treating yourself gently

‘Six months into this pandemic and I am starting to struggle. I am starting to be weary’

Central zone down to 19 active COVID-19 cases on Thursday

Provincially, 158 new COVID-19 cases were identified

Alberta’s top health official says province is not in a second wave of COVID-19

Dr. Deena Hinshaw said Thursday that Alberta had identified 158 new cases in the province

8 charged, $260K in drugs and cash seized in massive Alberta drug bust

Eight people are facing 33 charges in what police have dubbed Project Incumbent

Millet Agriplex to become a hub for indoor soccer

Wetaskiwin Soccer Club will be operating out of the Millet Agriplex this season.

‘We’re losing what makes the Parkland so distinctive,” conservation specialist says

The Lacombe district will lose two sites with provincial park status: JJ Collett and the Narrows

Sylvan Lake woman says Town’s response time to concerns isn’t enough

Glenda Jackman says it took almost a month for the Town to act on her complaint about a playground

Ermineskin Kindergarten has a confirmed case of COVID-19

The school has shut down and Cohort 2 is in self-isolation

Hundreds die from opioid overdoses in Alberta as COVID-19 pandemic hit

Jason Luan said the province is not alone in seeing a rise in deaths,

Wetaskiwin/ Camrose RCMP conduct a joint forces initiative with Camrose Police Service

The multifaceted joint forces initiative with on Sept. 23, 2020 proved very successful.

Most Read