This undated image provided by Bud Light shows Post Malone in a scene from the company’s 2020 Super Bowl NFL football spot. Anheuser-Busch is having fans choose between two ads that feature singer Post Malone sipping a fruity new Bud Light Seltzer. (Bud Light via AP)

VIDEO: Here are 10 Super Bowl ads you won’t see in Canada

You can still see them online, after a Dec. 19 Supreme Court of Canada ruling

Super Bowl marketing is being shaken up after the conclusion of a years-long battle over precious airtime, Canadian advertisers say.

Bell Canada’s broadcast on Sunday — including Canadian commercials — will be the only feed following a Supreme Court decision that overruled a previous decision allowing both Canadian and U.S. signals to air during the big game.

Advertisers say the change has caused many companies to create ads solely for the Canadian market, or choose to run their brands’ American spots in Canada too.

Labatt Canada says beer brand Budweiser will run a Canadian ad in partnership with Uber that encourages people not to drink and drive, but will use different spots in the U.S.

Hyundai Canada says it decided to buy the Canadian rights to the automaker’s U.S. Super Bowl spot starring actors John Krasinski, Chris Evans and Rachel Dratch.

Bell Media says Canadians viewers can expect to also see ads from SkipTheDishes, BMW Canada and Maple Leaf Foods.

In 2016, the Canadian Radio-television and Telecommunications Commission decided that the usual practice of substituting U.S. Super Bowl feeds when a Canadian broadcaster owns the rights went against the public interest. The Supreme Court of Canada on Dec. 19 said the regulator did not have the authority to make the decision.

Here are 10 ads that Canadians will be missing on TV:

AMAZON

Amazon’s ad stars Ellen DeGeneres and her wife, actress Portia de Rossi, imagining life before the company’s voice assistant Alexa. A maid named Alexa throws some burning firewood out a window when she is asked to turn the temperature down; an Old West pioneer asks his companion Al to “play that song I like.” In one of the few political allusions of the night, a newsboy says his newspaper has “fake news” and a character resembling Richard Nixon asks his secretary to remind him to delete his tapes (although she tells the camera she won’t do it).

AUDI

Arya can sing as well as stab, it turns out. “Game of Thrones” actress Maisie Williams belts out the hit song “Let it Go” from “Frozen” as she promotes Audi’s e-tron family of electric vehicles. The ad airs in the second quarter.

BUDWEISER

The Anheuser-Busch brand enlisted Oscar-winning director Kathryn Bigelow for a 60-second ad that contrasts a voiceover of “typical American” behaviour with real-life video of Americans doing heartwarming things. For instance, the narration says typical Americans are “always so competitive” while the ad shows Hannah Gavios, who is partially paralyzed, completing a marathon.

CHEETOS

The MC Hammer classic “U Can’t Touch This” is 30 years old this year, but that’s not keeping Cheetos from embracing it. The snack-food ad features a man with bright orange Cheetos dust on his hands who can’t stop moving furniture or performing office tasks. Hammer himself — “Hammer pants” and all — also keeps popping up to utter his iconic catchphrase.

DORITOS

The snack chip is betting people will connect with “Old Town Road,” the smash hit of the summer by Lil Nas X. In the Western-themed ad, Lil Nas has a dance off with grizzled character actor Sam Elliott. Billy Cyrus, who features in the song’s remix, also makes a cameo.

FACEBOOK

The social media site hasn’t unveiled its first-ever Super Bowl ad but it will star Rocky himself, Sylvester Stallone, with comedian Chris Rock to promote the site’s Groups feature. The 60-second ad airs late in the game during the fourth quarter.

GOOGLE

Google’s 90-second ad is one of the few ads this year that doesn’t use humour or celebrities. It features a man reminiscing about his wife, using the Google Assistant feature to pull up old photos of her and past vacations. The ad is set to an instrumental version of “Say Something” by Great Big World.

HYUNDAI

The automaker pokes fun at Boston accents with a 60-second ad in the second quarter that uses Boston-affiliated celebrities including actor Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox manager David Ortiz. They discuss Hyundai’s feature that lets car owners park remotely with exaggerated accents that make “Smart Park” sound like “smaht pahk.”

MICHELOB

Wrestler-turned-actor John Cena tries to convince Tonight Show host Jimmy Fallon that there’s a “lighter side” to working out, with cameos by Tonight show band The Roots and Olympic sprinter Usain Bolt. The ad ultimately hawks Michelob Ultra, which Anheuser-Busch promotes as a lower calorie beer.

PEPSI

Pepsi tries to reignite the Cola Wars with Missy Elliott and H.E.R. performing an updated version of the Rolling Stones’ classic tune “Paint It Black.” As singers intone the lyrics “I see a red door and I want it painted black,” a red cola can resembling a Coke changes into a black can of Pepsi.

READ MORE: After cashing in on QB gambles, Chiefs and 49ers to clash in Super Bowl

Mae Anderson, The Associated Press

Like us on Facebook and follow us on Twitter

NFL

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

County of Paintearth raising alarms over proposed oil and gas assessment changes

A change in the assessment model used for oil and gas will impact the tax revenue rural municipalities collect

COVID-19 tests urged for all teachers and school staff

121 new cases Wednesday, active cases up to 1,040

Pay bills, reduce spending, emergency funds: Canadians polled on COVID financial priorities

Credit Canada Financial Priorities Poll reveals short term mindset

Alberta’s active COVID-19 cases continue to trend downwards

85 new cases Tuesday, active cases sit at 1,004

Charges likely in fatal attack at central Alberta medical clinic: RCMP

A vigil was held Monday night to mourn the victim

New Tory leader must build a strong team in Commons and for the campaign: Scheer

Scheer marked his final day in the House of Commons today as leader of the Opposition

Man accused of killing Red Deer doctor says he does not remember attack

Appearing before a judge, Deng Mabiour, 54, rambled about being sick and needing a doctor

Deaths feared after train derails amid storms in Scotland

Stonehaven is on the line for passenger trains linking Aberdeen with the cities of Edinburgh and Glasgow

Man, 54, charged in connection with fatal attack of Red Deer doctor

Doctor was killed in his walk-in clinic on Monday

Joe Biden selects California Sen. Kamala Harris as running mate

Harris and Biden plan to deliver remarks Wednesday in Wilmington

Donations pour in for family of doctor killed in Red Deer attack

Man has been charged in connection to death of Red Deer doctor

Vigil held in Maskwacis for 10-year-old boy

Samson Cree Nation comes together for comfort, console each other

Cuts to environmental monitoring budget In Alberta’s oilsands are viewed as reckless

The 2019-2020 budget saw $58 million dollars being dedicated to environmental monitoring

Most Read