Busted Ladies Lingerie in Ponoka pairs small-town service with big city bra selection, including cup sizes from A to O and bands from size 28 to 48.

Shop for lingerie in a bank vault at the ‘best little lingerie shop in Central Alberta’

With a proper bra fitting, clothes look better and women feel better

Some things are worth the drive. Road trips on Alberta back roads. Dinner at your favourite destination restaurant. And a bra that can make you look 20 pounds slimmer with the snap of its proper-fitting clasp.

At Busted Ladies Lingerie in Ponoka, owner and professional bra fitter Sherry Gummow says some customers have fooled friends into thinking they’ve lost inches after visiting her shop.

“All it was, was a proper fitting bra,” Gummow says. “Proper fitting bras can have a slimming effect as they usually improve posture, which also helps relieve back pain.”

The fashion industry may deem that women should look a certain way and wear a certain size of bra, but Gummow says she doesn’t believe that.

“Each woman is an individual and with a proper bra fitting, their clothes will look better and they’ll feel better.”

“We don’t measure, we fit”

There’s a difference.

Measuring band and bust size can be a starting point, Gummow says, but there’s more to finding the perfect fit.

“Women’s breasts aren’t all the same shape or placed on our bodies in the same position,” she says.

That’s where the professional fitting comes in. Style, size, materials used in construction, band and cup combination — and even colour — all play a part in proper fit. Then throw in “sister sizes?” You definitely need a bra fitting.

So you’ve been fitted for a bra

For some, finding the perfect fit isn’t the problem, it’s finding the bra itself.

Luckily, Busted couples small-town service with big city bra selection.

The “best little lingerie shop in Central Alberta” carries colourful cups from size A to O and bands from size 28 to 48.

“A lot of women don’t know O cups exist,” Gummow says. “But you’d be surprised how many women are happy when they find it.”

From the vault

In addition to a wide selection of bras, Busted also stocks ample lingerie, from size XS to a 4X.

While you won’t find any whips, there’s at least one chain, Gummow says. That’s because Busted is housed in a building that was originally a bank.

“The vault is still here,” she says. “It’s where we keep our more risqué lingerie.”

The door to the vault weighs about 5,000 pounds, so staff use a chain to keep it open, for safety’s sake.

Shopping for new fitted underwear inside a risqué old bank vault? That’s definitely worth the drive.

To book your professional bra fitting or sign up for the Busted email newsletter, which includes special offers, visit https://www.bustedlingerie.ca. You can also follow Busted on Facebook.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Comments are closed

Just Posted

Theresetta School news

The staff and students at Theresetta were so happy to get back to share all about their Christmas breaks!

Donation from the Gus Wetter Christmas Extravaganza was given to the Legion for the Fallen Heroes Project

On Jan. 22nd, the elementary students presented Sandi Jackson of the Legion with a cheque for $1,866

The Hospital Auxilary Ladies sponsored a wonderful afternoon for residents and community seniors

The band Strings ‘n Things were from the Red Deer area and the dancers were from the Botha Dance Club

Big changes afoot for local Castor company

Dane Jackson of Castor’s Dark Knight Electric LTD took over operations of Castor Sheet Metal, a company started by Murray Fiss

Alberta RCMP remind Albertans to plan their own getaways, not a criminal’s

Crime Prevention Through Environmental Design makes your property less appealing to criminals

VIDEO: Mass coronavirus quarantines seen in China won’t happen in Canada, authorities say

‘If a case comes here, and it is probably … it will still be business as normal’

RCMP receive tip on Amber Tuccaro’s homicide file

Banff RCMP contacted by a male who alleged that his father may be responsible for a missing person

Here’s what Canada is doing to stop the coronavirus from getting in

Health officials are monitoring multiple possible cases in Canada

Blackfalds RCMP investigate fatal motor vehicle collision

Collision occurred at the intersection of Highway 11 and Burnt Lake Trail

Former Mountie, sports coach convicted of sex abuse in B.C. granted day parole

Alan Davidson was sentenced to almost six years for abusing seven boys in the late 1970s and early 1990s

Alberta privacy watchdog investigates ID scans at liquor stores

Alcanna Ltd., based in Edmonton, runs Liquor Depot, Wine and Beyond and Nova Cannabis stores

Survey finds support among Canadians for broader assisted-dying law

The survey was conducted Jan. 17 to 21 among 1,552 Canadians eligible to vote

New nasal spray launched in Canada to combat hypoglycemic shock in diabetics

Baqsimi is a nasal spray contains three milligrams of glucagon

Canadian public health agencies ramping up preparations in response to new virus

Health officials have said there are no confirmed cases of the emerging coronavirus in Canada

Most Read