Busted Ladies Lingerie in Ponoka pairs small-town service with big city bra selection, including cup sizes from A to O and bands from size 28 to 48.

Shop for lingerie in a bank vault at the ‘best little lingerie shop in Central Alberta’

With a proper bra fitting, clothes look better and women feel better

Some things are worth the drive. Road trips on Alberta back roads. Dinner at your favourite destination restaurant. And a bra that can make you look 20 pounds slimmer with the snap of its proper-fitting clasp.

At Busted Ladies Lingerie in Ponoka, owner and professional bra fitter Sherry Gummow says some customers have fooled friends into thinking they’ve lost inches after visiting her shop.

“All it was, was a proper fitting bra,” Gummow says. “Proper fitting bras can have a slimming effect as they usually improve posture, which also helps relieve back pain.”

The fashion industry may deem that women should look a certain way and wear a certain size of bra, but Gummow says she doesn’t believe that.

“Each woman is an individual and with a proper bra fitting, their clothes will look better and they’ll feel better.”

“We don’t measure, we fit”

There’s a difference.

Measuring band and bust size can be a starting point, Gummow says, but there’s more to finding the perfect fit.

“Women’s breasts aren’t all the same shape or placed on our bodies in the same position,” she says.

That’s where the professional fitting comes in. Style, size, materials used in construction, band and cup combination — and even colour — all play a part in proper fit. Then throw in “sister sizes?” You definitely need a bra fitting.

So you’ve been fitted for a bra

For some, finding the perfect fit isn’t the problem, it’s finding the bra itself.

Luckily, Busted couples small-town service with big city bra selection.

The “best little lingerie shop in Central Alberta” carries colourful cups from size A to O and bands from size 28 to 48.

“A lot of women don’t know O cups exist,” Gummow says. “But you’d be surprised how many women are happy when they find it.”

From the vault

In addition to a wide selection of bras, Busted also stocks ample lingerie, from size XS to a 4X.

While you won’t find any whips, there’s at least one chain, Gummow says. That’s because Busted is housed in a building that was originally a bank.

“The vault is still here,” she says. “It’s where we keep our more risqué lingerie.”

The door to the vault weighs about 5,000 pounds, so staff use a chain to keep it open, for safety’s sake.

Shopping for new fitted underwear inside a risqué old bank vault? That’s definitely worth the drive.

To book your professional bra fitting or sign up for the Busted email newsletter, which includes special offers, visit https://www.bustedlingerie.ca. You can also follow Busted on Facebook.

 

Just Posted

Six months into the pandemic, at least some things are getting back to normal for rural producers

‘Things are kind of getting more normal it seems… (we’re) just having to learn how to deal with everything how it is.’

Central zone active cases down to 20

Province provides update

COLUMN: The importance of taking the time to simply ‘look up’

‘At least once a day, every day, take a good long look at the sky; at least once each day’

Highlights from the Town of Castor Sept. 14th meeting of council

Town of Castor administration has started the process of modernizing the Airport Bylaw

UPDATED: Red Deer has nine active COVID-19 cases

Number of cases increased by 107 Friday

Quirky Canadian comedy ‘Schitt’s Creek’ takes Emmys by storm with comedy sweep

Toronto-raised Daniel Levy and Ottawa-born Annie Murphy both got supporting actor nods

Lacombe beekeepers give the buzz on winterizing hives

Winterizing a honeybee hive is not a simple task, local apiarists say

Six injured, man in custody following BB gun incident in Alberta, RCMP say

Airdrie’s downtown core was told to shelter-in-place, while others nearby were asked to stay inside

Nearly 20 per cent of COVID-19 infections among health-care workers by late July

WHO acknowledged the possibility that COVID-19 might be spread in the air under certain conditions

Wetaskiwin RCMP make arrests for Hit and Run to residence

Damage estimates are expected to be in excess of $20,000.

Young Canadians have curtailed vaping during pandemic, survey finds

The survey funded by Heart & Stroke also found the decrease in vaping frequency is most notable in British Columbia and Ontario

“My world exploded,” says Bentley-area farmer who’s swather was struck by a motorist

Dennis Duncan was a mile from home when his swather was struck by another travelling at high speeds

Most Read